Monday, February 21, 2011

Carlsberg Beer & the Swastika

Carlsberg is a Danish beer, started in 1847.
Here's from Carlsberg's website about the use of the swastika in their marketing.
"When JC and Carl Jacobsen agreed to name their breweries Old Carlsberg and New Carlsberg respectively, they also decided to use a different label design for their beer brands. – JC was using the 12-pointed star and Carl Jacobsen who was fascinated by the Antiquity chose the swastika with four dots as his trade mark. The swastika is a symbol of prosperity and good fortune and widely spread throughout the ancient and modern world. The symbol was in use until World War II."
One of my personal missions is to allow for the swastika to exist in the Western public mind as the "lucky pinwheel" again. I seem to remember my dad drinking Carlsberg elephant beer when I was a kid.

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